"We'll always have Paris" - Girls' Trip, June 2011 |
Have you seen the latest ad from Groupon called “Haves vs. Have-Dones”? I love this ad because I’ve always thought that the most precious gifts are gifts of shared experiences, doing and seeing new things with the ones I love. And it turns out that there is scientific research to back this up. An article by Thomas Gilovich and Amit Kumar titled “We’ll Always Have Paris” shows that people who spend money on experiences (such as a trip or even a visit to a museum) tend to be happier than people who purchase material goods.
One reason for this is adaptation. Material purchases quickly became the new normal and we stop noticing them. On the other hand, we talk about our experiences long after they occur. Experiences stay alive in the stories we tell, and even a less-than-perfect experience can turn into funny family lore. (Remember that insane taxi driver we had on our first trip to Vegas??)